Press - Innovative Interactive Documentary for SBS

Melbourne, January 5th 2011 - Transmedia production company Chocolate Liberation Front (CLF) delivers the ground-breaking interactive documentary Building Multicultural Australia for SBS.

This full screen film experience is entirely interactive. Users can not only watch the film but add specific items in the documentary into the ‘My Project’ tool to create their own documentaries and presentations. The project is exclusively available online in the SBS Documentary Portal:

The project forms an integral part of the multi-platform Immigration Nation project.

Building Multicultural Australia was produced in association with The Refugee Council, Renegade Films and The Immigration Museum with the support and assistance of Screen Australia’s National Documentary Program, The Screen Australia Innovation Fund, Film Victoria and

The three-hour interactive documentary explores the premise that modern Australia has been dramatically defined by migrants. From the country’s wine industry to its politicians, from the struggle for water to the introduction of transportation networks throughout history. This despite anti-immigration policies such as ‘The White Australia policy’. This online documentary accompanies the three part linear series ‘Immigration Nation: The Secret History of Us’ produced by Renegade Films for SBS.

Dan Fill from Chocolate Liberation Front says: ‘Building Multicultural Australia is a world class project that we hope will have a legacy for years to come. It’s deep collection of archives, rich soundscapes, complimented with original interviews are displayed in a navigable collage. In full screen mode the user will have the feeling of being inside a museum while following an editorial documentary through-line ‘

Frank Verheggen says ‘We’re not only incredibly proud of the content, but also the innovative ways in which our audience can experience this project. SBS is going from strength to strength and showing tremendous vision in commissioning cutting edge projects.’

Key features include:

  • A three-hour narrated full screen navigable documentary experience

  • 80 video segments displayed as part of 50 interactive topics

  • Over 150 images and documents to explore

  • An intuitive ‘My Project’ interactive tool that will allow users to find and group information and create their own presentations

Building Multicultural Australia comes hot on the heels of the launch of CLF’s recent launch of ‘The Wild Kratts webportal licensed to PBS Kids in the United States and TVOntario in Canada for the Kratt Bros and 9Story Entertainment.

CLF is currently in production on an Asylum Seekers Simulation for SBS Online, and in development on a 13 x 30 min animated television series for ABC TV, two interactive projects in Canada and two online projects in Australia.

Media enquiries For media enquiries including interviews and images please contact:

Janet Balmforth/Aimee Norman at Blueprint PR Tel: + 44 (0) 208 868 0511 Email:

Notes to editors:

Located in Australia and Canada, Chocolate Liberation Front (CLF) was founded by former ABC TV Head of Multiplatform Dan Fill and award-winning Australian producer Frank Verheggen. Focusing on creative concepts that work across television, film, online, publishing and emerging platforms, the company offers a contemporary approach and understanding of the international market. Based in Melbourne and Toronto, the two offices are set to complement each other, attracting skills, financing and international expertise.

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